The Marketing Strategy

Today's market is increasingly characterised by an almost bewildering array of suppliers, more transparent pricing and consumers more aware of their rights. In such an environment, decisions are made not only on the basis of price but also on more intangible aspects of service and the supplier/consumer relationship.

Chempetrol believes that the best way to penetrate these markets is to gain control of local distribution networks. One area where this approach has already been implemented is the polymers business, where the company recognised the need to establish distribution networks in the local markets of key countries to provide a complete service to clients.

Chempetrol Overseas is joining forces with its main suppliers to establish a solid and permanent position in the worldwide petrochemicals market. At the same time, the company has built strong relationships with the chemical affiliates of major oil companies in Europe, supplying petrochemical feedstock to cover their shortfalls and buying back derivative products such as polymers and MTBE for the North African market.

Given its relationships with oil-producing countries that have invested heavily in the petrochemicals industry, Chempetrol is considered by many to be the preferred option for handling distribution to several destinations.

The marketing Strategy

Chempetrol's marketing decisions are made not only on the basis of price, but also on more intangible aspects of service and supplier/consumer relationship.

The company has also established strong relationships with the chemical affiliates of major oil companies in Europe, supplying them with petrochemical feedstock to cover their shortfalls and buying back from them derivative products for the North African market.

Given its historical relationship with National Oil Corporation of Libya, Chempetrol is considered by many users of Libyan products to be the preferred option for handling distribution to several destinations.